Example 1: for the search phrase “guaranteed links”, our SEO website is #15 in Google’s search results. In this example, we have a META DESCRIPTION on the page, and that meta description is included as our page description:

Organic Seach Engine Optimization Help - Links And Traffic …

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When you do rank for keyword phrases that do exist on your web page, and you do not have a META DESCRIPTION tag in place, Google tends to show the words most closely related to a search as they appear in your web page, as the description for your web page. This also happens when the search words appear on the page, but not in the order that they were used in the search query. In the example shown below, there is not a meta tag on the page to give Google an approved page description.

Example 2: a search for “article marketer” shows our listing at #6 in the search results, as shown below:

article-blog.thephantomwriters.com - How To Use Article Marketing …

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If you have a search phrase that does appear in a web page, and that search phrase appears in the title of your page, then Google will not need to show the location on your page where the text occurs, because they can show it in the Title of your page. When this happens, Google can show your META DESCRIPTION tag as your web page description, as shown in the next example:

Example 3: this search was for the search phase “performance seo” and our site ranked #1 in Google:

Links And Traffic - PFP: Pay-For-Performance SEO Service

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The point I wish to make is that you cannot always control how Google will display your web page in its search results, but there are many occurances where you can fully control how your web page is displayed in Google’s results.

I know that many people have told you that META tags do not matter. Well, I am here to tell you that those people are wrong!

META KEYWORDS may not hold much value, except in the small search engines, but META TITLE and META DESCRIPTION are essential tools, even in Google.

After all, doesn’t it make more sense for you to be able to present the best face of your web page to your potential visitors? Your listing in Google is your advertisement for your web pages, period. So, I always advise the you should put your best foot forward and to try to develop copy (Title and Description) that will encourage visitors to your website.

Here are examples of how to construct your META tags:

Title:

<meta name=“title” content=“Why People Should Pay Attention To Your Web Page” />

Description:

<meta name=“description” content=“A blurb to describe the content of the page appears here” />

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For a more complete understanding of the range of meta tags you can use can be found here.

Good luck in your search engine marketing activities. And if we can help you, we would be happy to do so.

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Bill Platt - owner of The Phantom Writers Article Marketing Service and Links And Traffic Pay for Performance Search Marketing Service.

I also have another blog you may enjoy reading at Karma SEO.

And if you are looking for free traffic, consider our FREE Traffic Exchange Service.

We took the long-road to explaining what we consider a very simple idea. The idea we were introducing to online marketers was the concept of using Pay-Per-Click Advertising (PPC) to figure out what keyword phrases one should target in their SEO campaigns.

Many webmasters make the common mistake of launching SEO Campaigns, before they even have a clue what keywords will add value to their bottom line.

With a PPC Search Marketing Campaign, a marketer can get a real good idea as to which keywords and keyword phrases actually attract real traffic to their website. And if the marketer is actually using some kind of analytic program, they can track that visitor from the search engine and the targeted keyword to the post-sales page on their website. With traffic analysis in hand, such as from Google Analytics, the marketer can see which keywords generate the leads that will further lead to an actual sale!

This is essential knowledge for any online marketer interested in being profitable for the long haul.

Now, if you want to start a SEO Campaign for your keywords without doing actual testing first, then that is your business. We would be happy to help you push your keywords to the top of Google’s search results. But, you might be better served to have this kind of information in hand before you employ our SEO Services or anyone else’s SEO Services.

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Bill Platt - owner of The Phantom Writers and Links And Traffic

Many people simply are not happy with “the means to an end” concept of building their presence online. Instead, many people would like to find a more definitive approach to building their online presence.

In years past, we tried to answer this call with a “link building service”. But, even the Link Building service was only a “means to an end”. While our previous service could guarantee links, it could not guarantee search engine ranking results.

Even today, we cannot guarantee anyone specific search rankings, but with our new SEO Service, we can with reasonable confidence suggest that we can help most companies climb to the top of Google’s search engine results.

With basic Article Marketing and basic Link Building, we cannot make any substantial guarantees of Search Engine Rankings, but we can talk in generalities and suggest that we have been successful doing both for our websites.

But with our new SEO Service, we are going one step further. We are putting our money where our mouth is. With our new service, we are offering Pay-For-Performance (Pay-For-Ranking) Search Marketing. We will ask for a signed one-year SEO contract and a $5,000 down payment. If our service cannot put any of five keywords on page one or page two of Yahoo’s or Google’s search results, you will never be asked to pay us any more money. However, if we are successful, we will require additional payments of up to another $15,000 paid over one year, based on a formula designed to ensure that you only pay for what we are able to accomplish for you.

Is this service offering for everyone? NO.

However, if you are spending at least $1700 per month on Pay-Per-Click Advertising, then this SEO Service is precisely what you need.

Sure, this service is expensive, but once you understand the nature of Karma SEO, then you will understand why it is as pricey as it is. Simply put, Karma SEO does not stop at building inbound links to a website through article marketing or any other method. but it builds Link Popularity to the web pages that link to your web pages, ensuring that the websites linking to yours have more Link Popularity value to pass to your website.

We have been utilizing the principle of Karma SEO for our own websites for a number of years. In fact, if you dig through this blog, you will find references to the concepts, even if I did not mention the term “Karma SEO” directly.

If you have any doubt as to how long we have been utilizing Karma SEO for our own purposes, you might check the whois information on KarmaSEO.com and you will see that this domain was registered in December of 2007. We have thought about bringing this forward for more than two years. The domain was registered in 2007, and the accompanying Karma SEO Service was launched this morning, Sept. 1st 2008.

Depending on how your web pages rank in Google and Yahoo at certain Benchmark Dates through the course of the contract, you will pay anywhere from $5,000 to $20,000 over the course of one year to see your website in the top of Google’s and Yahoo’s search engine results for up to five keyword phrases.

Although we cannot guarantee #1 rankings in Google, Yahoo or any other search engine, we get paid more if we can get your website to the #1 spot in Google. We cannot guarantee rankings for anyone at any level inside of Google or Yahoo, because Google and Yahoo are third-party providers, with whom we have no relationship. But, our experience has made us very comfortable in offering a Pay-For-Performance model in connection with our ability to help websites climb to the top of the search engines.

P.S. We know that Yahoo is not near as important as Google, so 90% of our payment will be based on how well your website will rank in Google on the agreed keyword phrases at the agreed Benchmark Dates. Rankings in Yahoo will only account for up to 10% of your payment to us.

P.P.S. Take a look at our Sales Page for the Karma SEO Service, and you will see not only our sales materials, but also a full explanation of the Karma SEO concept.

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Bill Platt - Stillwater, Oklahoma

Because PR is only one of hundreds of calculations, it is always possible for a web page to have a PR2 and still rank higher than a web page with a PR8 for a specific keyword search in Google’s search results.

It has been my experience that while PageRank and Links (which are more or less synonymous, since PageRank is a ranking value derived by Google representing the number and value of pages pointing to the target web page) are important in the Google SERPs, PageRank by itself cannot guarantee your website top rankings in Google. I know that PR and Links are not more than 50% of Google’s ranking considerations, because I have seen instances (and I show an example below) where the number of links someone has to their website (as one of the multitude of other linking factors involved) will not enable people to always top their competitors in the search results.

Just to prove my point, a friend of mine has a SEO business. He was showing me the other day one of the sites he has managed to rank for a really-competitive keyword phrase. I knew that this site was #3 in Google for its specific search term and it was up against some of the biggest, deepest pocket websites on the internet (think Cnet, Tucows, and the like). So, I just pulled the top ten results on that keyword search and looked at the PageRank of each of the results. Here is my proof of concept:

1 - 10 of about 52,400,000

Result #1 - pr6 - 7,070 visible Google links - 3,723,382 Yahoo Links

Result #2 - pr6 - 113 Google links - 132,913 Yahoo Links

Result #3 - pr2 - 20 Google links - 472 Yahoo Links  *** my friends’ client

Result #4 - pr6 - 6 Google links - 217 Yahoo Links

Result #5 - pr8 - 3,140 Google links - 315,894 Yahoo Links

Result #6 - pr3 - 848 Google links - 377,581 Yahoo Links

Result #7 - pr5 - 318 Google links - 106,994 Yahoo Links

Result #8 - pr7 - 1,040 Google links - 36,749 Yahoo Links

Result #9 - pr4 - 82 Google links - 11,778 Yahoo Links

Result #10 - pr3 - 4 Google links - 137 Yahoo Links

(As I am sure most of you are aware, the Google Toolbar PageRank was updated just a few weeks ago, so these PageRank numbers should be considered fairly accurate at this time.)

These results clearly show that PageRank is not the final consideration on this search and the number of inbound links will not be the final consideration either.

Result #3 is ahead of 7 other websites, which have a higher PageRank, and it has fewer inbound links than all but two of those web pages listed under it in Google’s search results. This isn’t just a quirk either. This website has been sitting at #3 for the last eight months at least, ahead of huge deep-pocket corporate websites. The only results that are not big-budget corporations, in this list of ten websites, are #3 and #10.

Even #5 is a PR8 and it has been topped by four sites with less Google PageRank and three sites with fewer inbound links.

We have always known that Google’s Link: tool produces far fewer results than Yahoo’s Link: tool. This example validates that observation in every case. (The only way to get closer-to-accurate numbers for the inbound links calculation from Google is to log into the Google Webmaster Tools dashboard.) But interestingly, no matter whose link numbers you show with the search results, there are sites with more inbound links, below sites that have fewer inbound links.

As stated previously, Google PageRank and Inbound Links are nearly synonymous. With the exception of #4 and #5, both Yahoo and Google’s inbound link counts nearly and closely match the PageRank given to each web page in this set of search results. In some cases, the sheer number of links rules the day, while others like #4 and #5, the value of the links pointing to the website indicate the PageRank earned by the page.

What works for wildly-competitive search phrases also works with non-competitive keyword phrases. This story remains the same whether there are 52,400,000 or 2,000 search results for the key phrase.

This is just one example of many that people could dig up that prove that Google PageRank and Inbound Links are not the most important elements in a web page ranking well in Google.

Google Love is a description that people use to describe Link Popularity in Google’s search engine results. This post tells a bit more about that and how to influence it.

Articles have proven effective at building inbound links for a website, building PageRank and driving traffic to a website. But, many people seem to think that the inbound links created from article marketing will guarantee search engine placement inside of Google. While important, inbound links and high PageRank is not a one-size-fits-all solution to anything. I have in the past pushed certain keyword phrases to page one of Google using only article marketing, and in conjunction with other methods, but even though I write tons of articles and build hundreds of inbound links to my website every month, I still have certain desired keywords on page three, four and five of Google’s search results.

PageRank and Inbound Links are important in the Google ranking game, but they are not the only factors that will influence ranking success in Google. If you desire to keep the mindset that Google PageRank is the only factor that will influence the success of your website, then read this article.

To learn more about article marketing, visit my primary website: http://www.thephantomwriters.com

My name is Bill Platt, and I hope you found this article informative and helpful to you.

Google Love is a concept meant to describe Google’s favoritism of one web page over another web page in its SERPs (Search Engine Result Pages).

To be honest, Google Love is not the result of Google, Inc. favoring one advertiser over another, but Google’s algorithms favoring one web page over another.

As a whole, The Phantom Writers website gets a lot of Google Love, for hundreds of important search keyword phrases. As the owner of The Phantom Writers, I am pleased about that.

Many people suggest that we have just “lucked into” our Google Love, but the truth is that our Google Love is the result of a lot of planning and hard work on our part. In previous blog posts, we laid the foundations for you to understand how we earned our considerable Google Love.

First, we outlined our most important Article Marketing Success Secret. Then we took this scenario one step further, describing in detail how our article marketing strategies ensure the long-term success of our Google Love strategy.

Once you have read the above-mentioned blog posts, you will understand most of the “how we did it.” But the thing that I did not mention in those posts is the fact that I frequently change my article resource boxes, and more to the point, I frequently change the keywords I target in my links’ anchor text. It is a fact that we target dozens of keyword phrases on a rotating basis.

And beyond this foundation, we try to target links to not only our main page, but also several of our internal pages, through deep-linking practices. To get a feel for how deep-linking helps in our SEO campaigns, put The Phantom Writers into Google and do a search, or just click here to see the results. When you see the listing for our site, Google not only shows links to our main page, but also to six deep-links within our website. The root advantage is that Google is viewing a full seven pages of our website as high-value pages. The best benefit of this outcome is that we actually have seven high-value chances to be seen by more people and to attract more customers.

Just today I took a phone call from a potential customer who pointed out that he had to give me a call, because no matter how many search terms he put into Google to find a service similar to mine, that my site kept coming up in the top of the search results.

Think about that for a moment…

Someone types in one of your target keywords and sees your website in the search results. But for whatever reason, they do not visit your website immediately. So they type in a new search phrase, and they see your website, but they still don’t click your link. After ten searches and seeing your name towards the top of the search results for all of those search terms, they have to click your link, because suddenly, your website is known to them and they are curious why you rank so well for so many search phrases.

Google’s Love for our website, for so many keyword phrases, has pretty much ensured that our website can obtain the magic 7 exposures, in the Marketing Rule of Seven, while our potential customers are trying out all of the keywords important to our marketing strategy. Simply put, we do not have to rely on having good rankings for the specific keyword someone is putting into Google search. It is nice that I don’t have to read people’s minds and make sure that I rank for the search term someone is going to put into Google. I rank for dozens of the potential keywords, making it much easier for me to obtain more traffic from Google.  That allows me to build forward without sweating the little things.

The main thing that must be spoken about in any discussion of Google Love is that your ability to get it is determined more by what your competition has done before you than any other factor. For example, if one of your competitors has thousands of links that Google counts as high-value links, pointing to their site, then your dozens of new links will not even scratch the surface of what you need to do to get your own Google Love for your keywords. If you are just starting out in the quest to acquire Google Love, it is frequently best to start with long-tail keywords and to put those high-traffic target keywords into your long-term goal column and work them from time-to-time, until you start cracking the top 50.

I have two keyword phrases that I would like to rank for that are hyper-competitive. I create some links with those keywords in the anchor text and peg away at them over time, with no great expectations for topping Google’s SERPs for those terms. I have been pegging away at those two terms for a number of years, and I am making progress, but I have a ways to go yet, as those terms currently place me at #24 and #44 in Google.

There are surely search terms that are going to be just as difficult for you to rank for, so it makes far more sense to seek out Google Love for some long-tail keywords that you can easily rank and generate traffic and sales from now. And then as you move forward, keep pegging away at those search terms that are golden in the search ranking game.

Bill Platt - owner of The Phantom Writers
405-780-7745 M-F 9am-6pm CST

It is not enough to simply throw words together. We must be willing to tell stories that people want to read.

If we provide the right content to the people who want it, and our audience is excited about the story we tell, then people will link to our articles, wherever the article might be published.

When people link to the articles we publish, the sites that publish our articles gain PageRank for the pages where our articles are posted. This in turn ensures that more of our articles will pass more PageRank to our own websites.

When people want to link to our articles, that is the very definition of credibility in the eyes of readers and in the algorithms of the search engines.

Simply getting a link from another website, via our articles is not good enough. Unless our article is posted on a page that will receive lots of traffic, we will not benefit from the posting of our article somewhere. Those pages that house our articles, which have no traffic, will never gain PageRank, because no one is reading them or linking to them.

Therefore, unless our articles are posted on pages that humans visit and read, then the search engines will not favor us.

This is the foundational concept for all of our article marketing activities.

It does not matter to us if we do your article writing or someone else does your writing. So long as your writers put the needs of your readers above your desires for Search optimized articles, then the search optimization will take care of itself.

The dance that all of us find ourselves doing is trying to make articles optimized to specific keywords, and at the same time ensuring that readers will like the articles, so that people will publish and link to the articles.

We really can do both with articles, search engine optimize and reader-friendly. Reader-friendly ensures wide publication, so that is the more important of the two factors. But if we are clever and subtle about it, we can create articles that people will want to read, and we can do it in such a way as to ensure the search engines will favor our articles for specific keywords.

If you are truly interested in improving your writing and circulation of your articles, writing for the human first will be essential to your success.

Don’t just throw words together, but tell stories people want to read.

Our article distribution service has been designed to serve this type of content best. And we are always working on improving our systems in ways that can help our clients in the search engines.

We don’t distribute articles to article directories on purpose. With an article directory, one has to hope a publisher is navigating that directory to find articles they want to publish. Instead, we send articles directly to the publishers, webmasters and bloggers who are looking for content to publish.

Article Marketer, Submit Your Article, and Isnare are good at getting articles into directories. We decided that we did not need to try to duplicate their efforts, so we stuck to our original goal of directly reaching  the people most likely to publish the articles we distribute.

On occasion, we use Isnare to distribute one of our articles to the article directories, but we have only done that for a dozen or so of our articles. The greatest part of our marketing success is the result of us using our own article distribution service.

If you have more questions, I will be happy to answer them for you.

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Bill Platt - owner of The Phantom Writers
405-780-7745 M-F 9am-6pm CST