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Webmasters everywhere strive to acquire Google Love.

Google Love is a concept meant to describe Google’s favoritism of one web page over another web page in its SERPs (Search Engine Result Pages).

To be honest, Google Love is not the result of Google, Inc. favoring one advertiser over another, but Google’s algorithms favoring one web page over another.

As a whole, The Phantom Writers website gets a lot of Google Love, for hundreds of important search keyword phrases. As the owner of The Phantom Writers, I am pleased about that.

Many people suggest that we have just “lucked into” our Google Love, but the truth is that our Google Love is the result of a lot of planning and hard work on our part. In previous blog posts, we laid the foundations for you to understand how we earned our considerable Google Love.

First, we outlined our most important Article Marketing Success Secret. Then we took this scenario one step further, describing in detail how our article marketing strategies ensure the long-term success of our Google Love strategy.

Once you have read the above-mentioned blog posts, you will understand most of the “how we did it.” But the thing that I did not mention in those posts is the fact that I frequently change my article resource boxes, and more to the point, I frequently change the keywords I target in my links’ anchor text. It is a fact that we target dozens of keyword phrases on a rotating basis.

And beyond this foundation, we try to target links to not only our main page, but also several of our internal pages, through deep-linking practices. To get a feel for how deep-linking helps in our SEO campaigns, put The Phantom Writers into Google and do a search, or just click here to see the results. When you see the listing for our site, Google not only shows links to our main page, but also to six deep-links within our website. The root advantage is that Google is viewing a full seven pages of our website as high-value pages. The best benefit of this outcome is that we actually have seven high-value chances to be seen by more people and to attract more customers.

Just today I took a phone call from a potential customer who pointed out that he had to give me a call, because no matter how many search terms he put into Google to find a service similar to mine, that my site kept coming up in the top of the search results.

Think about that for a moment…

Someone types in one of your target keywords and sees your website in the search results. But for whatever reason, they do not visit your website immediately. So they type in a new search phrase, and they see your website, but they still don’t click your link. After ten searches and seeing your name towards the top of the search results for all of those search terms, they have to click your link, because suddenly, your website is known to them and they are curious why you rank so well for so many search phrases.

Google’s Love for our website, for so many keyword phrases, has pretty much ensured that our website can obtain the magic 7 exposures, in the Marketing Rule of Seven, while our potential customers are trying out all of the keywords important to our marketing strategy. Simply put, we do not have to rely on having good rankings for the specific keyword someone is putting into Google search. It is nice that I don’t have to read people’s minds and make sure that I rank for the search term someone is going to put into Google. I rank for dozens of the potential keywords, making it much easier for me to obtain more traffic from Google.  That allows me to build forward without sweating the little things.

The main thing that must be spoken about in any discussion of Google Love is that your ability to get it is determined more by what your competition has done before you than any other factor. For example, if one of your competitors has thousands of links that Google counts as high-value links, pointing to their site, then your dozens of new links will not even scratch the surface of what you need to do to get your own Google Love for your keywords. If you are just starting out in the quest to acquire Google Love, it is frequently best to start with long-tail keywords and to put those high-traffic target keywords into your long-term goal column and work them from time-to-time, until you start cracking the top 50.

I have two keyword phrases that I would like to rank for that are hyper-competitive. I create some links with those keywords in the anchor text and peg away at them over time, with no great expectations for topping Google’s SERPs for those terms. I have been pegging away at those two terms for a number of years, and I am making progress, but I have a ways to go yet, as those terms currently place me at #24 and #44 in Google.

There are surely search terms that are going to be just as difficult for you to rank for, so it makes far more sense to seek out Google Love for some long-tail keywords that you can easily rank and generate traffic and sales from now. And then as you move forward, keep pegging away at those search terms that are golden in the search ranking game.

Bill Platt - owner of The Phantom Writers
405-780-7745 M-F 9am-6pm CST