article-blog.thephantomwriters.com

The underlying principle of our writing is that what we write should be attractive to readers, and therefore attractive to publishers and webmasters.

It is not enough to simply throw words together. We must be willing to tell stories that people want to read.

If we provide the right content to the people who want it, and our audience is excited about the story we tell, then people will link to our articles, wherever the article might be published.

When people link to the articles we publish, the sites that publish our articles gain PageRank for the pages where our articles are posted. This in turn ensures that more of our articles will pass more PageRank to our own websites.

When people want to link to our articles, that is the very definition of credibility in the eyes of readers and in the algorithms of the search engines.

Simply getting a link from another website, via our articles is not good enough. Unless our article is posted on a page that will receive lots of traffic, we will not benefit from the posting of our article somewhere. Those pages that house our articles, which have no traffic, will never gain PageRank, because no one is reading them or linking to them.

Therefore, unless our articles are posted on pages that humans visit and read, then the search engines will not favor us.

This is the foundational concept for all of our article marketing activities.

It does not matter to us if we do your article writing or someone else does your writing. So long as your writers put the needs of your readers above your desires for Search optimized articles, then the search optimization will take care of itself.

The dance that all of us find ourselves doing is trying to make articles optimized to specific keywords, and at the same time ensuring that readers will like the articles, so that people will publish and link to the articles.

We really can do both with articles, search engine optimize and reader-friendly. Reader-friendly ensures wide publication, so that is the more important of the two factors. But if we are clever and subtle about it, we can create articles that people will want to read, and we can do it in such a way as to ensure the search engines will favor our articles for specific keywords.

If you are truly interested in improving your writing and circulation of your articles, writing for the human first will be essential to your success.

Don’t just throw words together, but tell stories people want to read.

Our article distribution service has been designed to serve this type of content best. And we are always working on improving our systems in ways that can help our clients in the search engines.

We don’t distribute articles to article directories on purpose. With an article directory, one has to hope a publisher is navigating that directory to find articles they want to publish. Instead, we send articles directly to the publishers, webmasters and bloggers who are looking for content to publish.

Article Marketer, Submit Your Article, and Isnare are good at getting articles into directories. We decided that we did not need to try to duplicate their efforts, so we stuck to our original goal of directly reaching  the people most likely to publish the articles we distribute.

On occasion, we use Isnare to distribute one of our articles to the article directories, but we have only done that for a dozen or so of our articles. The greatest part of our marketing success is the result of us using our own article distribution service.

If you have more questions, I will be happy to answer them for you.

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Bill Platt - owner of The Phantom Writers
405-780-7745 M-F 9am-6pm CST