Tempering Your PhD Ego
It is funny in a way, but oh so disappointing.
People who have excelled in their lives, going further in school than the rest of us, seem to fall victim to their own egos more than the rest of us.
Here is the deal.
An author’s Resource Box at the end of an article is supposed to be used to tell readers who the writer is, and why they should visit the writer’s website.
That is the only purpose of the Author’s Resource Box is to get readers to the Author’s website.
However, whenever a writer submits an article to us, the PhD educated writers tend to tell their entire life story, in some cases they include hundreds of words of life story, before they even get to why a reader should visit their website.
The sad thing is that in most cases, the reader will die of boredom, before they are told why they should visit the Author’s website. And frequently, they are never told why to visit the Author’s website. Instead, they are only given a link, as if the life story summation is enough to convince the reader to visit the author’s website.
Why is it that these people, who seem to be so much smarter than me, seem to miss the entire purpose of Article Marketing?
I believe that their life story gets in the way of clear thinking. For some reason, these Phd’s think that people will buy from them, simply because they appear smarter than us.
This is where the PhD messes up the opportunity given to them. Yes, we pay a bit closer attention to what they say, because they have their PhD. But – and this is important – in order for a reader to actually read your article, and then visit your website, you have to show your reader what advantage there is for the reader in visiting your website.
The Author’s Resource Box should not be written primarily about the writer. Instead, it should be written, keeping in mind, what the reader is looking to accomplish in their own lives.
In my beliefs, any article that does not deliver actual visitors to the Author’s website, is an article that has failed to live to its true potential.
Similarly, any Author’s Resource Box that focuses on the Author instead of the Reader is doomed to fail.
I wish you the best of fortune in all of your article marketing endeavors.
Bill Platt – owner of The Phantom Writers
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